Home / Course catalog / Technology / Byte Sized Program - Revenue Growth Management -Pa...

Data Science

Byte Sized Program - Revenue Growth Management -Part 1 Pricing and Promotion


Description
The Byte-Sized Program in Revenue Growth Management (RGM) - Pricing and Promotion Strategies is a program designed to equip professionals with the expertise to drive business growth through effective pricing and promotional tactics. The structure delves into the core components of RGM, including pricing strategies, promotional effectiveness, and distribution channel optimization.

Course type: Technical Enrollment Type: TALL Enrolled Delivery Mode: Self-Paced Course Source: Both Source In case of Ex...: Other blogs Course Duration In H...: 30 Certification Course...: No Skill 1: RGM Skill 2: Pricing Strategy Skill 3: Price Elasticity Analysis Skill 4: Dynamic Pricing Skill 5: Markdown Optimization

Content
  • Program Pre-Requisites
  • Important Note: To begin with!
  • Introduction to Revenue Growth Management (RGM)
  • Overview of RGM
  • Components of RGM
  • Pricing Strategies
  • Introduction to pricing and its role in marketing.
  • Overview of various pricing strategies
  • Cost-Plus Pricing Strategy Example
  • Factors influencing pricing decisions.
  • Pricing on Point: The Art and Science of Dynamic Pricing
  • Application for Price Elastcity in Price Optimization
  • Cost-Based Pricing and Dynamic Pricing
  • Understanding Cost-Based Pricing
  • Markdown Optimization: Strategies for optimizing pricing markdowns
  • Markdown-Optimization- Modeling Markdown to maximize Revenue
  • Introduction to Dynamic Pricing: How to implement Dynamic Pricing?
  • Dynamic Pricing models: Types, algorithms, and best practices
  • Promotional Pricing Strategies
  • What is Promotional Pricing? (Strategy Pros, Cons & Examples)
  • Types of Promotional Pricing
  • Measuring Promotional Effectiveness: Techniques and tools to analyze
  • Cross Price elasticty for Quantification of modules in PE
  • Cost and Economics in Pricing Strategy
  • Desigining a Promo Calender: Setting objectives, and Constraints
  • Quiz
  • Assessment - Revenue Growth Management
  • Capstone Project
  • Compogen User Guide for Capstone Activity
  • Problem Statement
  • Capstone Project - Deep dive into Revenue Growth Management
  • Your Feedback is important
  • Feedback
  • Upload CompoGen Submission here !
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever