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Byte Sized Program - Promotion Effectiveness


Course Source: Internal Course Duration: 30 Hours Skill 2: Uplift Modeling Skill 4: Market Basket Analysis Skill 5: Game Theory Enrollment Type: TALL Enrolled Mode Delivery Mode: Self Paced

Content
  • Program Pre-Requisites
  • Important Note: To begin with !
  • Introduction to Promotion Effectiveness
  • Promotion Analysis Techniques Course Preview
  • Understanding the Role of Promotions in Marketing
  • Key Metrics for Measuring Promotion Effectiveness
  • Practical Data Science: Promotion Effectiveness and Promotion Planning — Part 1
  • Practical Data Science: Promotion Effectiveness and Promotion Planning— Part 2
  • Measuring Promotional Effectiveness
  • 5 Steps to Measure Sales Promotion Effectiveness
  • Incrementality in Promotion Effectiveness and Long-term Effects of Promotions
  • What is Incrementality and how to measure it
  • How To Measure & Act On Incrementality In Marketing -Detailed view
  • The Importance of Accurate Demand Forecasting in Promotional Planning
  • Uplift Modelling - throw away your churn model. Ivan Klimuk
  • Uplift Modeling with Cost Optimization
  • Criteo Uplift Modelling
  • Impact of Promotions
  • True Net Incrementality: Beyond Uplift
  • What Is Market Cannibalization? Types and How to Prevent It
  • How is cannibalization effect measured
  • What is Spillover
  • Quantifying Spillover
  • Game theory based scenarios (Read page 1 to 12)
  • What is Cross Price Elasticity
  • BSTS Quantization
  • Data Mining: Market Basket Analysis with Apriori Algorithm
  • A Simple Measure of Product Substitutability
  • Optimizing Promotional Strategies and Desigining Promo Calendar
  • Promotion optimization: The complete guide to maximizing results
  • Promotion planning & optimization: How to build a case for technology investment
  • What-If Analysis in Ecommerce: Benefits, Steps, and Examples
  • Building an effective What-If Analysis Model
  • What-If Analysis: A How-To Guide with Examples
  • Designing a Promo Calendar: Setting objectives, and Constraints
  • Assessment
  • Quiz on Promo Effectiveness
  • Case Study
  • Case Study on Promotion Effectiveness
  • Audio to understand Case Study on Promotion Effectiveness
  • Capstone
  • Compogen User Guide for Capstone Activity
  • Capstone Project - Deep dive into Promotion Effectiveness
  • Upload CompoGen Submission here !
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Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever